Irish agency wins Cannes Lion for golden moment
FleishmanHillard team collects PR award for work on ‘proud sponsor of Mums’ campaign
Irish Paralympic champion Michael McKillop with his mother Catherine at London 2012 after she presented him with his gold medal
For Irish Paralympian Michael McKillop, it was a golden moment – he had just won the 1,500m at London 2012. But there was a surprise to come.
At the ceremony, it was Catherine McKillop, his mother, who walked out from the Olympic stadium tunnel to present him with his gold medal.
The emotional scene was all part of Procter & Gamble’s “Proud sponsor of Mums” campaign and, for orchestrating this element of it, FleishmanHillard’s Dublin office has won a Bronze Lion PR award at the Cannes Lions International Festival of Creativity.
The Cannes Lions awards have been running for 60 years. Public relations categories were first introduced in 2009 and this is the first Cannes Lion PR award to be taken home by an Irish agency.