ODEONCINEMAS.IE is taking bookings ahead of the opening of the six-screen, 1,011-seat Odeon at the Point Village next Tuesday, but although plans are afoot to rebrand the group’s four UCI and five Storm cinemas in the Republic as Odeons, for the moment the new Dublin Docklands cinema is the only one listed on the site.

The super-sized, 160sq m “isense” screen at Point Village is Odeon’s biggest selling point for now, with much-hyped teen dystopia film The Hunger Games the first to be shown. The isense prices are super-sized to match, however, at €12.50 for an adult standard seat at peak times (€2 more than in its other screens). Premier seat, which account for about half the seats in the isense screen, cost €13.50 for an adult at peak times, making the back rows of Odeon’s isense screen the most expensive cinema ticket in Ireland.

Off-peak, prices slip all the way down to a below-average €6 before 1pm (excluding isense and 3D), and keen price promotions may well be required to entice daytime blockbuster fans as long as the Point Village remains without the draw of the accompanying shopping centre hoped for by development chairman Harry Crosbie. In Odeon’s favour, long-term cinema-going habits in Ireland suggest the population is indeed “fanatical about film” – as Odeon claims itself to be in its marketing slogan.