Kingspan sullying itself as ‘greenwashing’ mudguard for Formula One with new deal

Cavan insulation business made an out-of-character mistake joining F1 ‘sustainability’ agenda

 Britain’s Lewis Hamilton driving his  Mercedes at the Austrian  grand prix in July. If Formula One  is serious about climate change why does it keep expanding its calendar? Photograph: Getty Images

Britain’s Lewis Hamilton driving his Mercedes at the Austrian grand prix in July. If Formula One is serious about climate change why does it keep expanding its calendar? Photograph: Getty Images

It is a long way from the pub yard in Kingscourt, Co Cavan, where Eugene Murtagh founded the Kingspan group in 1965, to Jeddah in Saudi Arabia, where the company’s glitzy new partnership with a Formula One racing team debuts this weekend – about 6,900km to be more precise.

But the tie-up with Formula 1’s Mercedes-AGM Petronas team, whose drivers include world champion Lewis Hamilton, is also light years away from being a good idea. What on earth was Kingspan thinking?

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