Kilkenny gets full overhaul

Kilkenny Irish Beer is being repackaged both in terms of its livery and the product itself.

Kilkenny Irish Beer is being repackaged both in terms of its livery and the product itself.

The Guinness-brewed cream beer is being reformulated to look lighter while the logo has been redesigned for a sharper, more contemporary look.

The new image will be supported by a £1.5 million television campaign devised by the brands British-based agency Howell Henry Chaldecott Lury and Partners which has handled the account for the past year.

The campaign will break on RTE and Network 2 later this month.