Data gold rush: 'We could generate the data equivalent of 15 Facebooks every day'
There’s a data gold rush underway in the auto industry with potentially a zettabyte of data up for grabs from the vehicles on our roads
A virtual reality driver simulator at TRI-AD’s new head office in Nihonbashi tower in Tokyo
Toyota could generate the data equivalent of 15 Facebooks every day if it tapped into its global fleet of vehicles. And it’s the ability to process this vast amount of data using deep learning, that will form the basis not only for driverless cars, but also a multitude of new revenue streams for carmakers.
You can see, then, why they are busy redefining themselves as mobility services companies. The way Toyota sees it, this is the start of the third reinvention of a company that started as a maker of looms for the clothing trade.