The decision to become an accountant: Somebody said to me that it was the fastest way of getting to understand how a business operates.
The importance of marketing and customer awareness: Now I would say there is a switch from cost effectiveness to understanding the delivery and needs of the customer.
The battle of the bulge: We find that about 68 per cent of adults over the age of 18 would be unhappy with their stomach profile.
The new strategy: We have been re-inventing the company to have excellence in terms of our marketing.
Financing the business: Our trinity strategy enables us to operate on the fact that all our advertising has to pay for itself from turnover.
The relocation strategy: We put it all on the back of a lorry and moved it to Donegal.
Delivering quality: We have spent quite a lot of resources in getting a better understanding of what the customer actually wants and then delivering against that to a very high level of satisfaction.
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