Fledgling software companies - the classic pitfalls

Not knowing or researching the market well enough

Forgetting to protect the core business

Not identifying what you do well and what you need help with

Getting distracted by peripheral problems stemming from rapid growth

Not identifying core competencies which help identify further product or business opportunities

Failing to retain key staff

Not employing validation procedures to assess future growth

Being reluctant to change

Floating on the stock market too soon