TECHNOLOGY:A FLEDGLING high-tech start-up in Northern Ireland could play a key role in helping people across the globe crack the mysteries of the meaning of life.
Enniskillen-based iGeneration has won a major contract with a group of influential Greek psychologists to develop and market their theories online.
The Northern Ireland company, which is barely nine months old, specialises in international technology marketing.
It is developing an online platform to enable the Greek psychology team, who call themselves 1stStepSuccess.com, to communicate their ground-breaking ideas to a whole new worldwide audience.
The content of the platform is based on the Greek team's best selling book The Technology of Change, written by Dimitris Boukas and Rodiani Voreadou.
The book explores the theory and concepts behind Neuro-Linguisitic Programming (NLP). NLP was developed in the early 1970s by Richard Bandler, an information scientist, and John Grinder, a linguist at the University of California at Santa Cruz.
It is a process that examines the psychology behind why people react in a certain way to specific situations and how these subjective experiences can be used to improve and help individuals.
NLP has been employed as a form of psychological therapy and at can be a highly effective self-help tool.
Dimitris Boukas and Rodiani Voreadou believe NLP can help people unlock their potential and be better communicators.
Mr Boukas said he was impressed with iGeneration.
"iGeneration was not only ready to adapt to everything we asked but expanded on it, very professional and very friendly," Boukas added.
He believes the Enniskillen company's willingness to embrace the project from the client's perspective will help ensure success for both the Greek and Northern Irish companies.
"Research has shown that we only use the 10 per cent of our potential. We, together with iGeneration, harness the best that psychology and technology has to offer to help people unleash the rest 90 per cent of their potential. By removing the psychology and the technology from the user's view, we are making it very easy for users of any age or ability to access support for their everyday issues," Mr Boukas said.
The Enniskillen company is developing a multi-lingual platform for 1stStepSuccess which will provide interactive content and customised programmes for users who want to access advice on everyday issues from family to work and relationships.
Founder of iGeneration Matthew Scott said the platform will be online by September.
He said iGeneration, which he set up with support from Invest Northern Ireland, has several projects in the US.
Mr Scott claims iGeneration stands out from its competitors because it knows "the technology sector inside out" and says their key staff has "spent their entire careers, marketing and selling technology".
In the meantime iGeneration is busy helping to spread the word about the people in its own backyard - thanks to its involvement in Fermanagh.tv, an online public service television channel in Northern Ireland. It is operated by the Impartial Reporter newspaper, in partnership with the Belfast-based production company Below the Radar, owned by Bob Geldof's Ten Alps company. Mr Scott said iGeneration is celebrating a triple first with its design, development and marketing of the online platform.
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