Enya proves role model for e-commerce

Question: What have Donegal restaurant music and Internet economics got in common? Answer: enyanomics.

At the Internet World business conference at the RDS this week Gerard O'Neill of Amarach Consultants described enyanomics as a futuristic Internet scenario "that allows individuals to amass large global fortunes for themselves and their companies from the comfort of their home base".

Why Enya? Well, although O'Neill assures the audience he was no fan of Enya's music, he said he admired her ability to sell millions of albums without giving live performances.