The Digital Marketing Institute (DMI) has signed a €2 million deal with Specialist Knowledge Centre (SKC) Malaysia to deliver digital education and professional certification programmes in Malaysia and across the entire ASEAN region.
This deal brings to three the number of strategic alliances DMI has agreed following two other deals in South Africa and India, announced last month. DMI was founded in Dublin in 2008, and is the global certification and education body for the digital marketing industry.
Over 2,000 Malaysian students are expected to undertake digital marketing training this year, which will be taught in four of the most prestigious universities in the country. “Over the last four years the Digital Marketing Institute has developed the brand to the point that we have become the global standard for certification in the . . . sector,” said Ian Dodson, DMI chief executive.
SKC, with its HQ in Kuala Lumpur, offers professional training and graduate employability programmes. The group has worked with universities and companies across the region since 2006.
Rapid growth
The digital sector is growing rapidly in Malaysia. The Malaysian government recently announced an initiative to create 160,000 new digital jobs in the country by 2020 and, according to Forbes, the ICT sector already accounts for 9.5 per cent of the country’s GDP.
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