The Defence Forces have appointed Cawley Nea as their advertising agency. Thirty-two agencies initially tendered and six made it to the final pitch including McConnells, McCann Erickson, Doherty and Javelin. Cawley Nea begins work immediately on the £2 million (E;2.54 million) recruitment campaign.

The poster advertising GI, Ireland's new gay magazine which shows two men in GAA jerseys kissing, has caused a predictable flurry of complaints to the Advertising Standards Authority. There's even one from the GAA's solicitors, saying the organisation objects to the use of the GAA in a poster advertising a magazine "which has as its object the promotion of a lifestyle which is alien to the lifestyle promoted by it [the GAA]". People can complain all they like because the campaign finishes this Sunday, weeks before the authority will even sit to consider what action it might take.