Cawley Nea has won the prestigious Dairygold creative account. The account moved from British-based agency CKMP after a four-way pitch which included Youngs and Grey Ireland. McConnells also pitched for the business as it already has Mitchelstown cheese, which is part of the Dairygold range.
It is believed Mitchelstown will stay with McConnells while the main part of the business - Sno, Galtee and Dairygold spreads - will move to the new agency. CDP will still handle all media planning and buying across the Dairygold brands.
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