Knowledge Transfer Ireland awards highlight impact of higher education on economy

Awards have 21 finalists across seven categories

 Facebook:  people are beginning to worry about the effect of Facebook’s preference for native video content and instant articles on the engagement level of their outbound links. Photograph: Cyril Byrne / THE IRISH TIMES

Facebook: people are beginning to worry about the effect of Facebook’s preference for native video content and instant articles on the engagement level of their outbound links. Photograph: Cyril Byrne / THE IRISH TIMES

 

Knowledge Transfer Ireland will host their annual awards this Thursday, aimed at showcasing the success in knowledge transfer carried out in Irish Higher Education Institutes and publicly funded research organisations for the wider benefit of the economy and society.

The awards will recognise the significant impact that commercially valuable knowledge from Irish universities and research centres have on Irish industry, with 21 finalists across seven categories.

The keynote speaker on the night is Dr Malcolm Skingle, global academic liaison for pharmaceutical company GSK.

He will discuss the global marketplace of research and innovation.

NewsWhip breakfast

Elsewhere next week, NewsWhip will host a breakfast event at their offices on Wednesday morning, examining data driven content creation and optimisation for publishers, branded content creators, agency reps and content marketers.

The company says people are beginning to worry about the effect of Facebook’s preference for native video content and instant articles on the engagement level of their outbound links, highlighting Facebook’s goal to keep you in there ecosystem for longer.

As a result, NewsWhip took a look at the total for overall engagements (likes, comments, shares) for the top 10 Facebook publishers and their web content (links back to their own sites) and found a drop of 125 million between July 2015 and April 2016.

Speakers at the event will include Aiden McCullen of RTÉ Digital, Stephen O’Leary of Olytico and Liam Corcoran of NewsWhip.