Most spoof blogs quickly become tiresome - either the writers run out of steam or the chosen subject doesn't provide the requisite amount of ammunition to sustain it.

By choosing to parody Apple founder and chief exec Steve Jobs, the anonymous author of The Secret Diary of Steve Jobs has ensured he has plenty of material to work with. Even in the freewheeling world of Silicon Valley, Jobs stands out as something of a unique character.

This witty diary has been the talk of Silicon Valley since it began last August with the quest to unmask the author mirroring the furore surrounding the identity of the writer of the Clinton insider novel Primary Colors 10 years ago.

Fake Steve (as opposed to the real Steve Jobs) is a pot-smoking egomaniac who likes to tell stories about his famous friends (Bono, Al Gore, Yoko Ono), poke fun at Microsoft and pepper his speech with New Age buzz words. Fake Steve's stock phrases like Microtards (referring to Microsoft employees), the Clintstones (a certain political family from Arkansas) and much love are already passing into the Valley and Net lexicon.

With all the hype around the iPhone launch, Fake Steve Jobs (FSJ as Valley insiders call him) has gone into overdrive poking fun at those who queued for days to get the device and penning a presidential speech from Jobs welcoming its launch.

But what makes FSJ laugh-out- loud funny is that you could almost imagine Apple's founder coming out with lines like "Beautiful, shiny products that restore a sense of childlike wonder to your life" or "Apple faithful, you march today in the tradition of the marchers at Selma, in the tradition of Gandhi at the Salt March to Dandi".

Or even claiming that June 29th, 2007, (the day the iPhone was launched), was the day "the course of human history was changed forever".

The writer clearly has spent time studying the Apple supremo and, interspersed with the spot-on humour, there are plenty of titbits of Apple insider info.

After all the sleuthing, no one seems any nearer to unmasking FSJ. Speculation is rife that the author is on the verge of signing a book deal and will shortly out him/herself. Once that happens the blog's days are likely to be numbered. As FSJ might say: "Peace out. Namaste."

The Secret Diary of Steve Jobs - http://fakesteve.blogspot.com