Jim Carroll

Music, Life and everything else

Lend me your face: Fight Like Apes hit the FundIt trail

The Irish band’s quest for €20,000 from their fans has already raised some ire in certain quarters

Fight Like Apes and the quest for twenty grand

Thu, Apr 11, 2013, 14:22


As often happens these days, there was an interesting storm in a tea-cup yesterday when Fight Like Apes announced a FundIt digout to pay for their upcoming album campaign. The band, no longer signed to the MCD-alligned Model Citizen label, say the album is largely recorded so are looking for €20,000 to pay for various things including mixing, mastering, artwork, PR, equipment and a van.

Cue various discussions, debates and digs on various social media channels about the CHEEK of a band like Fight Like Apes looking for cash to pay for a van or PR. You can read some of the comments here on Nialler9′s Facebook page and a quick search on Twitter will bring many more up.

People seem to have a problem with two things. First, an act like Fight Like Apes, one with an already established fanbase in Ireland and elsewhere, using a forum like FundIt to bring in cash. Three words to address that one: Amanda fucking Palmer. The fact is the band no longer have a label to keep them in the style to which they were accustomed and they’re going to their fans to fund what they need. As of five minutes ago after a day in business, they’ve over €2,000 of the fund in place.

Secondly, people seem to have problems with the band using FundIt cash to pay for a van and PR. Er, if you have such problems, don’t get out your credit card. Simple as. Don’t donate. Perhaps it’s a sign of the times that people get unduly worked up and fuming about stuff which doesn’t really affect them all that much. I also didn’t realise there was some hard and fast rules about what you could use FundIt campaigns for. Then again, given the amount of anecdotal evidence about acts getting themselves over the target line by deadline day through using fair means and foul to tap the funds already pledged, some FundIt and fund-it-yourself fans play hard and fast with those minimal rules already in existence.

A few weeks ago, the band approached me about doing an interview about why they were turning to crowdfunding, but never got back to me about it. While I’m no fan of how crowdfunding turns bands into online chuggers, you have to acknowledge that such campaigns are a fantastic way for an artist to tap a fanbase to provide an advance in order for the act to finish the work. It would be interesting to know from the band if they had any initial doubts or quibbles about this course of action and if these have come to pass. Perhaps the best time to answer this will be 32 days from now when the campaign comes to an end.