The new rock’n'roll: ticket price discounts
Is this a trend we see before us? For the third time this summer, there’s been a price cut for a big live show as the promoter pulls out their calculator, does the sums and realises it’s better to have …
Is this a trend we see before us? For the third time this summer, there’s been a price cut for a big live show as the promoter pulls out their calculator, does the sums and realises it’s better to have a go with a reduced price ticket than have a half-empty room or field.
Back in June, it was the second of Jay-Z and Kanye West’s Watch the Throne shows at the capital’s O2 which saw promoters MCD snip off some of the ticket price. A few weeks later, it was Aslan’s show at the Tallaght Stadium, which saw promoters Rag Lane try a price reduction in an attempt to flog some tickets before all involved gave up and the band did two shows at the Olympia last weekend instead with MCD (thanks to reader Colm Aherne for reminding me of this).
This time, it’s the ticket price for Van Morrison and Tom Jones’ show at Dublin’s Marlay Park (no Bobby Womack, alas, who has withdrawn due to ill health and has been replaced by Don Baker) which is getting a haircut.
Per the promoters, those who’ve already shelled out full price for the show (ie €59.50) will get “a ten euro voucher” which can be “redeemed against any food or beverage purchases at any of the concession stands at the concert”. Naturally, we’d be interested to know how many of the 22,000 tickets which went on sale have already been flogged for this leg of the three-party Marlay Park concert series.
It’s an interesting move as there’s no reason given for the slashed ticket price. While Womack is no longer on the bill, it’s hard to see how he would have been taking home 17 per cent of the original €1.3 million ticket take from this show to justify the cut. Perhaps the promoter is saving a few quid on big green steel fences or non-public duty gardai and is passing this onto the punters? All other speculation for this spot of generosity welcome below.