Jim Carroll

Music, Life and everything else

Aftershow parties – where the real business gets done

It’s not just bankers and politicians who are ingenious when it comes to topping-up pension plans. This weekend, Black Eyed Peas (“the most corporate band in America,” according to the Wall Street Journal) play two shows at Dublin’s O2. When …

Fri, Apr 30, 2010, 10:07

   

It’s not just bankers and politicians who are ingenious when it comes to topping-up pension plans. This weekend, Black Eyed Peas (“the most corporate band in America,” according to the Wall Street Journal) play two shows at Dublin’s O2.

When those shows end, the band – well, “at least two members of Black Eyed Peas”, according to the press release – will head to Tripod for the official aftershow party, where more cash will be bagged. The band could then do an R Kelly and invite clubbers to bring the party back to the hotel lobby. Such aftershow parties have become a regular add-on, especially for visiting r’n’b and hip-hop acts.

They charge handsomely for their presence. According to two different Dublin-based promoters, the Black Eyed Peas were looking for €50,000 for their aftershow parties at the outset. And main Pea Will.I.Am is also scheduled to turn up at the Academy on Sunday night to guest with Felix Da Housecat.

You can’t blame the acts. To paraphrase Big Poppa, their reign on the top is usually short like leprechauns, so they should make hay while they can.

Hip-hop’s entrepreneurial spirit in this regard has long been saluted, or at least tolerated, via 50 Cent and P Diddy’s exploits.

Yet there is something unseemly about watching Chris Brown’s people pimp pre-show meet-and-greet opportunities with the star for $200 a go. That, however, pales in comparison to hard rockers Kiss, who are flogging the VIP experience at the O2 next week for €1,000 a skull.

Once upon a time, it used to be about the music, right? One more time from Biggie: “mo’ money, mo’ problems”.