Jim Carroll

Music, Life and everything else

What Irish 25-44 year olds are listening to on their radios right now

Yesterday’s JNLR figures threw up some interesting contrasts in the aul’ 25-44 year old age-block when it comes to the two national music stations, 2fm and Today FM.. Please note, we are just talking about national station v national station …

Fri, Aug 21, 2009, 10:50

   

Yesterday’s JNLR figures threw up some interesting contrasts in the aul’ 25-44 year old age-block when it comes to the two national music stations, 2fm and Today FM.. Please note, we are just talking about national station v national station for the purpose of this – no spinning from the locals, if you don’t mind.

Given 2fm’s announcement that they’re abandoning The Kids for the OTR reader demographic, you’ll see just how much work they will have to do at breakfast and drivetime to poach the 25-44 year olds away from Today FM. All figures are “daily reach” and Today FM shows are listed first.

7.00am – 9.00am
Ian Dempsey – 151,000
Colm & Jim Jim – 106,000 (show runs from 6.00am)

9.00am – noon
Ray D’Arcy – 152,000
Gerry Ryan – 176,000

Noon – 2.30pm
Ray Foley – 105,000
Nikki Hayes – 117,000

2.30pm – 4.30pm
Tony Fenton – 84,000
Rick O’Shea – 87,000 (Rick’s show runs slightly longer to 5.00pm)

5.00pm – 7.00pm
Last Word – 152,000 (Last Word runs from 4.30pm – 7.00pm)
Will Leahy – 69,000

7.00pm – midnight
Paul McLoone/Alison Curtis – 27,000
Various Shows – 25,000

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