Jim Carroll

Music, Life and everything else

U2′s “limited number of production tickets”

Am I the only one wondering just how many tickets U2 have sold for their homecoming shows next weekend? Over the last few weeks, there have been non-stop ads advertising the fact that there are a “limited number of production …

Mon, Jul 20, 2009, 10:42

   

Am I the only one wondering just how many tickets U2 have sold for their homecoming shows next weekend? Over the last few weeks, there have been non-stop ads advertising the fact that there are a “limited number of production tickets” on sale for these shows. In addition, Today FM were giving away tickets for the shows as competition prizes over the weekend like they were going out of fashion. Per random Ticketmaster checks over the weekend and again this morning, I would have no problems buying six tickets for the Friday or Monday shows – the Saturday show now appears to be sold out. All of this makes one wonder if there’s a lot of spare capacity for these shows.

“Production tickets” do actually exist – they’re not a swine-flu version of “unforseseen circumstances”. They’re tickets which were originally with-held from sale at the very start of the sales campaign in order to facilitate the band’s production set-up. These might be spaces which the band and their production crew feel were required for cameras, additional lighting, sound equipment etc. However, such seat kills always err on the side of caution so the band and the promoter usually with-hold more than they need. It is only when the show goes on the road that the band can work out just how many seat-kills they actually require, which means that “production seats” can go back on sale nearer gig-time. It’s also a smart way of KO’ing touts.

But in the case of U2′s 270° tour and the giant crab currently going up on Jones Road, it really does strike me that there’s an inordinate amount of pushing going on for three shows which were sold to the press and the public a couple of months ago as “sold out shows”. Production tickets were available for AC/DC a few weeks ago in Punchestown, but they didn’t come with this kind of push.

If there was such a demand for tickets to see the band months ago, surely a “limited number of production tickets” would be snapped up in jig-time? Or is it the case that U2 fans have had time to listen to new album “No Tunes On The Horizon” and agree with the prognosis that it’s another turkey? Let’s hope we’re not in for a spate of “U2 tapes stolen” tales this week.

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