Gong! Gong! Gong! First media awards for 2009 already in!
The If It Walks Like A Duck And Quacks Like A Duck, Then It Is Probably A Duck award goes to…. TV3. Having bought Channel 6 for an estimated €12 million (though some On The Record sources mutter that a …
The If It Walks Like A Duck And Quacks Like A Duck, Then It Is Probably A Duck award goes to…. TV3. Having bought Channel 6 for an estimated €12 million (though some On The Record sources mutter that a much lower figure may have been exchanged between the two parties), they have now rebranded C6 as 3e. All hail the mighty 3e! Uhm, that’s “e” for entertainment. Per TV3/3e chief bottle-washer David McRedmond, “we have put the two channels under a single programming team, which means that over the coming months, the schedules will become entirely complementary.” Why do I think this means we’re going to see a lot more of the Xpose gals over the coming months? And Martin King? Hey, maybe they could give the whole channel over to Vinnie….
The If I Knew You Wanted A Jukebox, I’d Have Baked A Cake award goes to….2FM. Per yesterday’s Sunday Tribune, management have decided that the station’s afternoon shows – ie Nikki Hayes and Rick O’Shea – are to be talk-free zones. Instead of the usual features and banter between the tunes, the DJs will now simply say “that was that” and “this is this”. Having spent a couple of years actually building, developing and maintaining audiences for these shows through listener interaction (something every single show on every single radio station tries to do), the 2FM grand poobahs (Michael Cahill is the lad credited in the piece as delivering this dastardly plan) have decided that the future will be a chit-chat-free one. Sure, isn’t that what we thought digital radio was all about?
And actually, seeing as this is really an effort to cut costs (less talk means less researchers, dontchaknow), why stop at the afternoon shows? Maybe Michael Cahill should take a look at the morning shows as well? There must be a couple of thousand euro to be saved by getting Gerry Ryan to play his favourite 2FM sessions.
You also have to love the subtle spinning of Cahill as the man most likely to succeed John Clarke when JC calls it a day. If the incoming Head of Radio at RTE, Clare Duignan, has any gumption, she’ll nip that one in the bud and start lovebombing Liam Thompson to return to Montrose or give Mark McCabe the job. 2FM needs to be shaken, not stirred.
And finally, the Brass Neck Of The Year award goes to… Beverley Cooper Flynn. You will not hear any better example of this noble art than that displayed by the TD in her interview with Sean O’Rourke on the News at One earlier today. Ms Cooper Flynn, currently a member of the Fianna Fail parliamentary party, was defending her decision to retain an annual tax-free allowance of over €40,000 awarded to those TDs who are independents when they are elected to the Dail. I’d say the calls to Liveline were only fantastic after that one (the interview is here).