State magazine is to become a free monthly publication from the beginning of October. Press release thingy after the jump. There’s talk about a “newly strengthened and emboldened website” so it’s a pity there’s nothing there yet about this story. …
State magazine is to become a free monthly publication from the beginning of October. Press release thingy after the jump.
There’s talk about a “newly strengthened and emboldened website” so it’s a pity there’s nothing there yet about this story.
Oh and that line about “the first Quality National Music Monthly available completely free of charge”? Surely, the lads and lasses at State also read Analogue magazine which happens to be a quality national music monthly available completely free of charge?
UPDATE: It would appear that someone at State HQ has read On The Record and copped that they’re not the first ones to try out this particular business model for size. From the revamped and remastered State website: “Of course we’re not the first to take this approach (props to our colleagues at Mongrel, Analogue and Connected) and the way things are going we’re sure we won’t be the last, but we are genuinely excited by the prospects that await us.” Just a pity they messed it up in the press release sent out yesterday afternoon, lost a load of goodwill and got people fuming in the process.
Ireland’s Quality National Monthly Is Free!
After a month of rumours and speculation State Magazine is ready to announce its plans for the future. It is set to become the first Quality National Music Monthly available completely free of charge!
After only 6 issues the monthly magazine has already established its credentials as a vibrant and incisive publication with attention to detail, a design that is second to none and impeccable production values. In addition its sister website (www.state.ie) has proved itself constantly on top of its game with breaking news, interviews and reviews that keep it bang up to the moment and ahead of the pack.
With their publication now a recognised brand the minds behind State Magazine are determined to move things forwards, onwards and upwards.
Their first step will be the launch of a newly strengthened and emboldened website hosted at their usual address.
Meanwhile the published magazine will take a one-month break to restructure its production and distribution returning with a November issue at the beginning of October which will be distributed nationally and available free of charge!
“We have produced 6 issues the old fashioned way,” explains publisher Roger Woolman, “and we feel it’s time to make a change and communicate more directly with our current readers as well as making our journalism and photography available to an even wider audience.
“We will still be producing a magazine of the highest quality filled with impeccable journalism, exclusive photography and top-end design but we don’t want to restrict ourselves and our readers by relying on traditional methods of distribution and sales, so we’re going to try something new: a top quality music magazine for free!”
The magazine will initially be instantly available in Ireland’s main towns and cities but will also be available by post for no more than the real price of postage and packing to anyone who subscribes. And in an unprecedented move this subscription service will be available right around the world!
“The fact that our magazine is Irish doesn’t mean that only people living in Ireland want to read it,” Woolman commented. “Our readership will be as big and broad as we allow it to be and we want it to be worldwide!”