Jim Carroll

Music, Life and everything else

Marketing drive

As marketing gimmicks go, you have to admit that these Icky Thump USB drives from the White Stripes are kind of cute. There’s a Jack one and there’s a Meg one and each 512MB drive contains the band’s new album. …

Fri, Jun 15, 2007, 09:48

   

jackmeg.jpgAs marketing gimmicks go, you have to admit that these Icky Thump USB drives from the White Stripes are kind of cute. There’s a Jack one and there’s a Meg one and each 512MB drive contains the band’s new album.

Some may regard these limited edition $99 drives as a little rich given Jack White’s previous propensity for favouring analog studios and recordings.

Then again, as their last album Get Behind Me Satan sold only half as much as the previous Elephant album, it really is a case of any (data) port in a storm