Spin time again
The latest JNLR figures have just been published for the period April 2006-March 2007. I can imagine that, as happens every three months, there’s some frantic head-scratching going on amongst radio station chiefs up and down the country as they …
The latest JNLR figures have just been published for the period April 2006-March 2007.
I can imagine that, as happens every three months, there’s some frantic head-scratching going on amongst radio station chiefs up and down the country as they parse the figures, work out what it all means and then try to spin it to their advantage. The press releases will be flying within the hour.
The headline findings are as follows (all comparisons are with the figures for Jan-Dec 2006):
85% of the adult population were listening daily to a mix of national, regional and local radio throughout the country.
Listenership to any regional/local was 55% (-1).
RTÉ Radio 1’s reach decreased to 23% (-1), while RTÉ 2FM, Today FM and Lyric FM all maintained their reach figures at 18%, 16% and 3% respectively.
Newstalk received its first ‘national’ figures for the six months covering September 29th to March 31st , achieving a reach figure of 5%.
Both RTÉ Radio 1 and RTÉ 2FM’s market share decreased to 20.5% (-0.4) and 12.6% (-0.3) respectively compared to Jan-Dec 2006.
Today FM saw a marginal increase in share to 12.4% (+0.3), while RTÉ Lyric FM’s national market share was 1.9% (+0.2). Newstalk’s market share for the six months surveyed was 3.2%.
In Dublin, FM104 was the most listened to local radio station with a reach of 23% (+1) and a market share of 14.1% (+0.8). 98FM’s reach increased to 18% (+1) with a market share figure of 14% (-0.1).
Spin, Q102 and Dublin’s Country all retained their respective reach figures of 12%, 10% and 3% and recorded small changes in market share, with Q102 gaining 6.7% (+0.5), Spin achieving 5.2% (+0.4) and Dublin’s Country at 2.7% (-0.1).
Phantom 105.2 received figures for five months from November to March, achieving a reach of 2% and gaining a market share of 0.7% (declaration of interest here)