GAA announces five-year deal with Liberty Insurance
Sponsorship to cover both hurling and camogie
Liberty Insurance will join Etihad and Centra as sponsors of the All-Ireland Senior Hurling Championship. Photograph: Cathal Noonan/Inpho
The GAA today announced that Liberty Insurance will sponsor both the All-Ireland Senior Hurling Championship and the Camogie Championships at senior, intermediate and junior level in an initial five-year deal with the association.
It is the first time that the same sponsor has backed both codes and GAA president Liam O’Neill said the new agreement was a hugely positive move for the association. “We are delighted to confirm this partnership with Liberty Insurance, a brand with its own rich tradition and one that is firmly embedded in Irish life.
“We are especially pleased that for the first time one of our main sponsors will also be directly supporting the game of camogie, which further underlines our intention to bring all of our codes closer together. As an organisation we look forward to working together over the course of the next five years to further enhance the profile of two of the best field sports anywhere.”