Vodafone: 4G for smartphones just the business
The extra speed and bandwidth of new service can translate into productivity gains
Anne Sheehan, Vodafone Ireland’s enterprise director: “Eight out of 10 business leaders believe 4G will increase their productivity,” she says.
“Eight out of 10 business leaders believe 4G will increase their productivity,” she says. “The global trends towards increased flexible working, rising data consumption, and an accelerating move to cloud computing are all driving the need for 4G services as well as facilitating the productivity gains it offers.”
The scale of this growth in demand for mobile connectivity is illustrated by the latest industry estimates which forecast that there will be 3.7 billion connected to the internet worldwide by 2015, with 25 per cent of them connecting through a mobile network.
Sheehan believes the arguments for adopting 4G are very strong. “4G’s extra speed and bandwidth can translate into business benefits such as improved ability to respond to customers, enhanced customer experience, improved remote working experience, and increased organisational flexibility. These benefits translate into increased productivity due to the ability to work at office speeds when out of the office.”
Research carried out by Circle Research on behalf of Vodafone Ireland confirms the main benefits which Irish businesses expect 4G to deliver with 83 per cent of them expecting higher speed; 77 per cent anticipating better coverage as well as new services; while 74 per cent of them foresee bigger data allowances. In addition, 57 per cent said they plan to invest in 4G data services within the next two years
“In today’s fast-paced environment access to email and work files and the flexibility to continue to work effectively while out of the office is essential”, Sheehan notes. “This applies to almost anyone looking to access files from the cloud.”
She cites the example of doctors or consultants who may need to access patient files from the cloud in an instant as a case in point. “Engineers and architects increasingly need to download large Autocad files while out on site, while consultancies like Accenture with large numbers of staff working in clients’ offices have large numbers of people looking to connect to their network at the same time. The increased bandwidth offered by 4G meets these needs.”
Access to data services
And the benefits aren’t confined to large organisations. “Small businesses and government offices in rural locations that previously had no broadband connectivity will now have access to data services and this can transform their operational capabilities. Photographers and other media professionals needing to send and receive very large amounts of data can transfer a 400MB file to and from servers in about three minutes – that’s down from a current time of over half an hour. Broadcasters can transfer a 6MB audio file from a smartphone via email in about five seconds down from a current 15 seconds. With 4G connectivity, customers can get the DSL wifi experience, but on a mobile network while on the go even while on the Luas or on a bus.”