Consumer is contributing to economic growth, and lifting consumer sentiment. Photograph: Dominic Lipinski/PA Wire

A surge in spending on houses, cars and household goods coupled with growing employment has seen consumer sentiment hit levels not seen since the heig(...)

“Overall, retail sales have turned a corner and are back on a growth path, although off a very low base”

Irish consumers are more upbeat than ever before, with the level of confidence even surpassing measures taken at the very height of the boom, accordi(...)

As part of Spotify’s sponsorship of the Coachella music festival in California, radio-frequency identification wristbands were given to ticket-holders and, if activated, could be used to “collect” custom Coachella playlists at “check-in” kiosks. This served several market research purposes for the event. photograph: christopher polk/getty images

Social media users project an “amplified” version of their lives even as they purport to be their “authentic” selves , and brands must “join in on the(...)

Fintan Lonergan, managing director of O2 Media.

Spending on mobile marketing is on the increase, but almost a quarter of marketers say their companies do not have a mobile strategy, while abo(...)