The Sun’s front page splash last Monday encouraging punters to sign up for One Big Switch.

Few partnerships between media organisations and commercial companies result in front page splashes, but One Big Switch managed that on Monday with co(...)

Jill Downey, managing partner, and Jamie Macken, partner, of Core Media’s new sponsorship agency, Livewire.

Relationships between sponsors and rights holders are a lot like relationships outside business – subject to stresses and fractures if they’re not nur(...)

Yahoo chief executive Marissa Mayer: the tech giant’s strategy has been to seek to boost advertising dollars by generating content. Photograph: David Paul Morris/Bloomberg

Enda Kenny’s ribbon-cutting at Yahoo’s new offices in the Dublin docklands yesterday will add three floors and more than 7,200sq m to Yahoo’s operatio(...)

Backwards EPG  allows viewers to scroll back through their electronic programme guides (EPGs), usually for up to a week, and watch some or all of the programmes listed

Here’s something that’s existed for quite a few years now but might finally reach the Irish television market this year: a “backwards EPG”.The functio(...)

Maximum Media founder and chief executive Niall McGarry says he never makes a business plan for the digital publisher that extends much beyond eight-10 months.

The words “media” and “fast-evolving world of” often appear in the same sentence but what does this mean in practice? Niall McGarry, the Maximum Media(...)

The title credits for Pat Kenny’s new “in-depth” chat show for UTV Ireland, to be filmed in the Round Room in Dublin’s Mansion House

Pat Kenny’s chat show for UTV Ireland will be called Pat Kenny in the Round and will be filmed in front of an audience in the Round Room in Dublin’s M(...)

There has been a “slight decline” in the number of people who own DVD players.  Photograph: Dara Mac Donaill

The concept of “sticking on a DVD” will already seem antiquated to those early adopters who are adept at finding whatever it is they want to watch on (...)

In light of the new metered digital subscription packages at The Irish Times, the Carat study also tested opinions of online newspaper paywalls and found that 13 per cent said they would pay a monthly fee of €10-€15, while 5 per cent said they would pay a monthly fee of €15-€30

Online and printed newspapers are equally trusted, but online-only sources are less so, according to a research study by Carat. The media agency asked(...)

Leinster rugby squad training in UCD recently: its main sponsor is Bank of Ireland. Photograph: ©inpho/morgan treacy

Volkswagen is to end its six-year sponsorship of Leinster Rugby at the end of this season. The company became the official car supplier to the team in(...)

JCDecaux Metropole digital out-of-home ad format: Sky is one of the biggest advertisers spending money on this medium

Digital advertising formats were the standout performer in the out-of-home sector last year, with their share of media spend in the market growing fro(...)