Screening process: the better Netflix can get to know you, the more likely you are to continue subscribing. Photograph: Gareth Cattermole/Getty Images

Depending on which Jungian theorist you talk to, there are between four and seven basic plots in fiction. For example, Christopher Booker’s Seven B(...)

Netflix unveiled a new profiles feature for users, aimed at improving persoanlisation when accounts are shared. Photograph: Mike Blake/Files/Reuters

CIARA O’BRIENNetflix has added a new function to its video service designed to make it more personal for subscribers where an account is shared. The (...)