The Apple Watch could have sold up to 2.5 million units, Juniper analysts said. Photograph: David Paul Morris/Bloomberg

Apple may not be revealing exactly how many watches its has sold in the last quarter, but analysts at research firm Juniper have been crunching the(...)

The question hanging over Tim Cook, Apple’s chief executive, is whether Tuesday’s reaction signals a repeat of this time last year, when Wall Street quickly shrugged off a quarterly report that failed to trounce its forecasts,

Ordinarily, if a casual observer heard one of the world’s largest companies had grown its revenues and profits by more than a third they would conside(...)

Apple’s logo outside its Irish campus. The company’s tax arrangementsin Ireland are the subject of an EU investigation. Photographer: Aidan Crawley/Bloomberg

Until a few months ago, the medieval town of Athenry in County Galway owed its fame mainly to a song. Irish rugby and football fans often burst into (...)

One band or two? Apple is getting an unexpected bonus as buyers pay for more than just the Watch

Nearly 20 per cent of Apple Watch buyers are not only shelling out hundreds of dollars for the timepiece but are springing for a spare band too, givin(...)

Tim Cook, chief executive officer of Apple, at the  Apple World Wide Developers Conference  in San Francisco. Photograph: David Paul Morris/Bloomberg 3:06

The announcement that Apple was launching a streaming music service would have come as little surprise to anyone who has been keeping up with tech new(...)

Apple CEO Tim Cook and Apple’s senior vice president of internet software and services Eddy Cue onstage at the company’s development conference in California.  Photograph: Justin Sullivan/Getty Images 3:06

Apple kicked off its developer conference by announcing a new streaming music service that chief executive Tim Cook described as “the next chapter (...)

Sergio Marchionne, chief executive of Fiat and Chrysler,  has successfully glued together two carmakers. The question is: can he pull off the trick again? Photograph: Fabrizio Costantini/The New York Times

It was called Confessions of a Capital Junkie. An industry insider said it was more like Car Industry 101. Sergio Marchionne, chief executive o(...)

After turning music players, telephones and watches into portable computers, Apple is now eyeing the automobile as the “ultimate mobile device”. Jeff (...)

Jony Ive plans to travel more and spend time on the design aspects of the company’s retail stores and new offices in Cupertino

Jony Ive, Apple’s top designer, will give up day-to-day managerial duties in what the company said is a promotion to the newly created position of chi(...)

Tourists look at an Apple Inc. iPhone 6 Plus smartphone in front of a sculpture of a gilded bauhinia at Golden Bauhinia Square in Hong Kong, China. Photograph: Billy H.C. Kwok/Bloomberg

Apple’s close relationship with China is getting ever closer. In the first quarter of the year, Apple’s revenues in China rose 71 per cent to €14.7 bi(...)