Siri has been in trouble many times before. In 2011, the assistant declined to offer information on abortion clinics. She also swore at a 12-year-old boy. Image: Getty

Apple is refusing to comment on allegations that the Russian language version of its voice-controlled virtual assistant, Siri, has provided homophobic(...)

Apple’s Tim Cook: “While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now.” Photograph: Brendan McDermid/Reuters

Apple chief executive Tim Cook’s decision to go public with the fact that he is gay made headlines last October, and rightly so. Few top-level executi(...)

People wait in front of the Apple Store in Tokyo’s Omotesando shopping district to get a glimpse of the new Apple Watch. Photograph: Toru Hanai/Reuters 1:24

Consumers in Australia flocked to Apple’s store in Sydney on Friday to get the world’s first up-close look at the tech giant’s smartwatch, which the c(...)

The Apple Watch is cool, it’s beautiful, it’s powerful, and it’s easy to use. But it’s not essential.

I’m in a meeting with 14 people, in mid-sentence, when I feel a tap-tap-tap on my wrist. I stop talking, tilt my head, and whip my arm aggressively in(...)

Jenna Morris trims Nick Bonora’s hair at Bernadette’s Barbershop in  Lafayette, Indiana.  The store is one of several that display a sticker stating: “This business serves everyone.” Photograph: Nate Chute/Reuters

The national uproar over new religious freedom state laws has shown how the conflict between defenders of religious liberty and opponents of discri(...)

The Apple Watch. You can get an Apple Watch for a snip starting at “just” $349

Just as anticipation of the Apple Watch reached fever pitch last month, with the announcement of an actual release date, the latest catalogue for depa(...)

 Apple chiefs are throwing their weight behind the new unauthorised biography,  Becoming Steve Jobs.

Steve Jobs prized secrecy from his executives and employees during his tenure at Apple. Now his top lieutenants are speaking out – to help shape the l(...)

Tim Cook, Apple’s CEO, speaks about the Apple Watch. Photograph: Jim Wilson/The New York Times

It is a rule of consumer technology that prices fall: what starts as an unfeasibly expensive gizmo eventually becomes affordable and accessible. The (...)

‘So important is the need for tech companies to reinvent the market that they find themselves spending millions devising solutions for problems that don’t exist.’ Above, Apple CEO Tim Cook announces the Apple Watch in San Francisco, California. Photograph: Stephen Lam/Getty Images

I am going to hold my breath and make a prediction that appears to defy the drift of history. The launch of the Apple Watch is the computing giant’s c(...)

 The new Apple Watch: On ecommerce websites such as Alibaba’s Taobao, the  fake watches appear nearly identical to Apple’s product, right down to the distinctive digital crown controller on the side of the device and four sensors on the underside Photograph: Eric Risberg/AP

Fake Apple Watches – or at least watches that appear similar to the new devices and are suspiciously affordable – have gone on sale across China, as c(...)