“If I ask you up front would you like to buy this [game] you would say no. But at the moment of slight arousal and interest your behaviour changes. You are invested,” says econimist Dan Ariely, who was in Dublin this week to address the StartupOnomics summit.

In the 1950s General Mills ran into problems selling its Betty Crocker instant cake mix. Nobody wanted it. The cake tasted good but the “just add wate(...)

“He’s a boy action hero,” says Dan Spencer, with a “go-getting attitude to saving the day”. The boy in question – Bobby Dazzler – is the star o(...)

Briefs encounter: the Australian troupe is back with The Second Coming

Each preview includes a code. Here’s what they mean:BYM: Bring your mumBYD: Bring your dadEB: Early bird – starts before 8pmL: On at lunchtimeS&S:(...)

Professor John Crown: lack of thoughtfulness is the single greatest menace. Photograph: Bryan O’Brien/The Irish Times

Is the lack of evidence-based thinking the greatest problem afflicting the modern world? According to senator and professor John Crown, it’s the singl(...)