Suzanne McElligott, chief executive of IAB Ireland

Native advertising, or ads that mimic the appearance of website or app content, has been identified as a potential revenue saviour for Irish digital p(...)

The amount of money spent on mobile advertising in Ireland rocketed 78 per cent last year, according to a new study by industry body IAB and accountan(...)

Apple’s decision to allow the installation of ad blockers under its iOS9 operating system has sparked a flurry of downloads for cheap or free apps that allow users to avoid pop-up ads and other potentially irritating forms of advertising on mobile browsers. Photograph: Qilai Shen/Bloomberg

Online advertising trade body IAB has formed a new set of industry guidelines for digital ads that it says will reduce the frustrations that have led (...)

Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)

The ASAI said its aim was to secure more transparency and control for the public regarding online behavioural advertising practices.

From September any company collecting user data online for advertising purposes will have to inform the user, new rules issued by the Advertising Stan(...)

Laura SlatteryProposed amendments to draft European data protection regulations will “wreak havoc” for digital companies in Europe, Irish online firms(...)