Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)

The ASAI said its aim was to secure more transparency and control for the public regarding online behavioural advertising practices.

From September any company collecting user data online for advertising purposes will have to inform the user, new rules issued by the Advertising Stan(...)

Laura SlatteryProposed amendments to draft European data protection regulations will “wreak havoc” for digital companies in Europe, Irish online firms(...)