World number one McIlroy recognised the new title sponsors as “a strong global brand with great experience in sports sponsorship through golf, tennis and horse racing.” Photograph: David Cannon/Getty Images

Rory McIlroy’s association with the Irish Open – his charitable arm, the Rory Foundation is hosting this year’s tournament at Royal County Down on (...)

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, and George O’Grady, Chief Executive of The European Tour, put pen to paper on the contract which sees Dubai Duty Free become the title sponsor of the 2015 Irish Open hosted by The Rory Foundation at Royal County Down Golf Club. Photograph: Darren Kidd/Inpho

Rory McIlroy’s X-factor has brought on board a title sponsor for the Irish Open for the first time in five years, with Dubai Duty Free – who also spon(...)

Dustin Johnson of the United States watches his tee shot on the twelfth hole during the third round of the World Golf Championships-Cadillac Championship - he could be the latest to add his name to the Irish Open entry list. Photograph: Sam Greenwood/Getty Images

The box office appeal of Rory McIlroy is beyond dispute. He has that x-factor, and it seems to be catching as far as the Irish Open is concerned with(...)

 Rory McIlroy plays his third shot on the 10th hole during the first round of the World Golf Championships-Cadillac Championship at Trump National Doral Blue Monster Course  in Doral, Florida. Photograph: David Cannon/Getty Images

The red carpet treatment stops on the first tee of the Blue Monster, even if JB Holmes sought to disprove the theory that this course has sharpened te(...)

17-year-old Lydia Ko became the youngest winner of the Australian Open. (Photograph: Esther Lim/AFP/Getty Images)

Padraig Harrington’s interest in the Northern Trust Open is over after he carded a four over par 75 in his third roud at the Riviera Country club.Harr(...)

Sergio Garcia missed the cut in his last outing at the Dubai Desert Classic. Photograph: David Cannon/Getty Images

Sergio Garcia will look to kick-start his 2015 season when he contests the Northern Trust Open at Riviera Country Club in California this week.Garcia,(...)

Ironically enough, it was an American, a pretty famous one at that, who once remarked: “Nearly all men can stand adversity, but if you want to test a(...)

Rory McIlroy has confirmed Swegio Garcia and Ernie Els will both play in the Irish Open at Royal County Down. Photograph: David Cannon/Getty Images

World number one Rory McIlroy has confirmed Ryder Cup team-mate Sergio Garcia and four-time Major winner Ernie Els will both compete in this year’s Ir(...)

Rory McIlroy in action in Dubai. Playing each half of the course in 32 shots illustrated the consistency in his game. Photograph: Ross Kinnaird/Getty Images

So much for distraction. If the sense that Rory McIlroy’s professional pursuits have not been harmed by the imminent nature of a court case with his (...)

World number one Rory McIlroy has backed his old friend Darren Clarke for the 2016 Ryder Cup captaincy. (Photograph: INPHO/Getty Images/Andrew Redington)

Rory McIlroy wants fellow Northern Irishman Darren Clarke to captain Europe’s Ryder Cup team in 2016 in what is shaping up to be a battle between the(...)