World number one McIlroy recognised the new title sponsors as “a strong global brand with great experience in sports sponsorship through golf, tennis and horse racing.” Photograph: David Cannon/Getty Images

Rory McIlroy’s association with the Irish Open – his charitable arm, the Rory Foundation is hosting this year’s tournament at Royal County Down on (...)

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, and George O’Grady, Chief Executive of The European Tour, put pen to paper on the contract which sees Dubai Duty Free become the title sponsor of the 2015 Irish Open hosted by The Rory Foundation at Royal County Down Golf Club. Photograph: Darren Kidd/Inpho

Rory McIlroy’s X-factor has brought on board a title sponsor for the Irish Open for the first time in five years, with Dubai Duty Free – who also spon(...)

Dustin Johnson of the United States watches his tee shot on the twelfth hole during the third round of the World Golf Championships-Cadillac Championship - he could be the latest to add his name to the Irish Open entry list. Photograph: Sam Greenwood/Getty Images

The box office appeal of Rory McIlroy is beyond dispute. He has that x-factor, and it seems to be catching as far as the Irish Open is concerned with(...)

 Rory McIlroy  in action during the pro-am  for The Honda Classic on the Champions Course at the PGA National Resort and Spa in Palm Beach Gardens, Florida. Photo:  David Cannon/Getty Images

World number one Rory McIlroy begins the countdown to his ‘career Grand Slam’ bid at the US Masters in this week’s Honda Classic and says he feels ent(...)

Rory McIlroy has confirmed Swegio Garcia and Ernie Els will both play in the Irish Open at Royal County Down. Photograph: David Cannon/Getty Images

World number one Rory McIlroy has confirmed Ryder Cup team-mate Sergio Garcia and four-time Major winner Ernie Els will both compete in this year’s Ir(...)

Tiger Woods was visibly in distress and withdrew from the Farmers Insurance Open after just 12 holes of his first round. Photograph: Lenny Ignelzi/AP Photo

Analysis of the failings of Tiger Woods was inevitable after a career low point of 82 shots at the Phoenix Open last weekend. One strand was missing (...)

Current leader of the Malaysian Open Lee Westwood will take part in this year’s Irish Open. (Photo by Ian Walton/Getty Images)

Former world number one and current leader of the Malaysian Open Lee Westwood is set to return to Ireland when he plays in this year’s Irish Open. The(...)

Phoenix Open winner Brooks Koepka has been “picking the brain” of “unbelievable” McIlroy. Photograph: Sam Greenwood/Getty Images

Chances are, when he gets time to get around to it, Rory McIlroy will bend Brooks Koepka’s ear about the possibility of playing in the Irish Open at (...)

Rory McIlroy is congratulated by Rickie Fowler after his hole-in-one on the 15th hole during his second round 67 at the Abu Dhabi Golf Championship. (Photo by Ross Kinnaird/Getty Images)

Martin Kaymer held a one-shot lead in the Abu Dhabi HSBC Golf Championship after carding a five-under-par 67 on Friday, with Rory McIlroy two shots of(...)

Rory McIlroy and Rickie Fowler are both tied on five under after the opening round of the Abu Dhabi Golf Championship.(Photo by Ross Kinnaird/Getty Images)

Rory McIlroy and Rickie Fowler could not be separated on the opening day of the Abu Dhabi HSBC Golf Championship but both were outshone by German Mart(...)