In a secondary school business studies class many moons ago, this reporter took part in a marketing project to figure out which media to use for ad(...)

Orlaith Blaney, chief executive of McCann Blue Dublin: “It’s encouraging agencies are generally more positive in their outlook not just for their own agencies but for the industry as a whole.” Photograph: Brenda Fitzsimons

The love between advertising agencies and their clients does not always run smooth, as this year’s “industry census” by the Institute of Advertising P(...)

Ad vantage: Orlaith Blaney (left), president of IAPI and chief executive of McCann Blue, and Margaret Barron, the strategic marketing manager of SuperValu.  photograph: conor healy

“Puppy Love”, an advertisement for Budweiser that is either adorable or schmaltzy depending on your tolerance levels, came out on top in Sunday night’(...)

Orlaith Blaney, chief executive of McCannBlue advertising agency said the issue of obesity was “very, very emotive” for parents and they needed support, rather than being victimised.

A mother who blended McDonald’s meals for her baby and a four-year-old who consumed close to a day’s recommended calorie intake for his breakfast were(...)

McCann Dublin has been appointed to handle Safefood’s next public health campaign, which aims to raise awareness of the problem of childhood obesity a(...)