Publicis Chief executive Maurice Levy (left) and John Wren, head of Omnicom Group, at a joint signature ceremony in Paris in last July. Photograph: Reuters/Christian Hartmann

The $35 billion (€25.4 billion) merger of Publicis and Omnicom collapsed after the deal to create the world’s largest advertising company started to t(...)

Maurice Levy (left), Publicis chief executive, and John Wren, head of Omnicom, react after the signature of merger documents during a joint news conference in Paris last July.

The proposed $35 billion merger between US-based Omnicom and French rival Publicis has been called off as the challenges in forming the world’s large(...)

Mobile has fast become the dominant digital media device in the US, with people spending more time on their mobile devices for non-talking activities, such as surfing the web, than they do online on desktop and laptop computers. Photograph:  Reuters/Pawel Kopczynski

The amount of time people in the US spend on digital media has surpassed the amount of time they spend watching television this year for the first tim(...)

Maurice Levy (left), Publicis chief executive, and John Wren, head of Omnicom Group react after signing the merger documents in Paris

For years, the advertising business has been spurred by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase (...)

The proposed merger of global communications behemoths Publicis and Omnicom, due to come into effect next year, involves a coming together of companie(...)

Maurice Levy, chief executive officer of Publicis Groupe SA and John Wren, chief executive officer of Omnicom Group Inc., shake hands after signing the merger deal in Paris yesterday.

Publicis and Omnicom have confirmed plans for a merger of equals that would create the world’s largest advertising and marketing services group by (...)

Publicis chief executive  Maurice Levy and Omnicom chief executive John Wren  shake hands yesterday after signing the companies’ merger,  on the rooftop of the Publicis headquarters in Paris. Photographer: Balint Porneczi/Bloomberg

The merger between Publicis and Omnicom, which will create the world’s largest advertising and marketing services group by revenues, is a bold bet tha(...)