Maggie Timoney,  managing director of Heineken Ireland: she made headlines after declaring she didn’t “give a s***” if she got fired from Heineken for saying so, but the industry must co-operate to make being drunk “uncool”. Photograph: Michael Mac Sweeney/Provision

Former Irish basketball star Maggie Timoney cut an imposing figure as she strode around the stage at the Checkout magazine retail conference in the Ma(...)

 Maggie Timoney,  managing director of Heineken Ireland: “This isn’t a popularity contest. I don’t give a s*** if you vote for me or if I get fired from Heineken. But we need to make it uncool to be drunk in Ireland.”

The chief executive of Heineken in Ireland told a retailers’ conference today that the company wants to help make it “uncool to be drunk” in Ireland i(...)

Heineken’s portfolio includes Coors Light, Fosters, Beamish Stout, Murphy’s Stout, and a full range of specialty beers, which includes Desperados. Photograph: Dara Mac Dónaill / THE IRISH TIMES

Much like the country’s property market, Heineken today pointed to a two-speed recovery in Ireland’s beer market, as the Dutch brewer revealed that it(...)

Heineken Ireland chief executive  Maggie Timoney. Photo: Michael Mac Sweeney/Provision

Heineken Ireland has reported revenues of €477 million for 2013, despite a decline in the Irish beer market. Maggie Timoney, chief execut(...)

While drinks companies and sporting bodies never made any secret of their disdain for any sponsorship ban, the FoI records point to a concerted push by a well-resourced and well-informed industry to bring its concerns directly into the heart of Government. Photograph: Inpho/Lorraine O’Sullivan

The drinks industry engaged in a sustained effort to dissuade the Coalition from banning the sponsorship of major sporting events by drink companies, (...)

 Maggie Timoney, the managing director of Heineken Ireland, said: ‘We need to start rebuilding the economy and help publicans.’  Photograph: Michael Mac Sweeney/Provision

The head of Heineken Ireland has called on the Government to reverse the 18 per cent increase in excise on beer, saying it will be damaging for public(...)