World number one McIlroy recognised the new title sponsors as “a strong global brand with great experience in sports sponsorship through golf, tennis and horse racing.” Photograph: David Cannon/Getty Images

Rory McIlroy’s association with the Irish Open – his charitable arm, the Rory Foundation is hosting this year’s tournament at Royal County Down on (...)

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, and George O’Grady, Chief Executive of The European Tour, put pen to paper on the contract which sees Dubai Duty Free become the title sponsor of the 2015 Irish Open hosted by The Rory Foundation at Royal County Down Golf Club. Photograph: Darren Kidd/Inpho

Rory McIlroy’s X-factor has brought on board a title sponsor for the Irish Open for the first time in five years, with Dubai Duty Free – who also spon(...)

Dustin Johnson of the United States watches his tee shot on the twelfth hole during the third round of the World Golf Championships-Cadillac Championship - he could be the latest to add his name to the Irish Open entry list. Photograph: Sam Greenwood/Getty Images

The box office appeal of Rory McIlroy is beyond dispute. He has that x-factor, and it seems to be catching as far as the Irish Open is concerned with(...)

 Adam Scott practising for the Cadillac Championship at Doral: “I’ve putted lots of different ways, it’s been feeling good. It’s not that big a deal . .  Photo:  David Cannon/Getty Images

New baby. New caddie. New putter. It’s all change for Adam Scott, who makes a belated start to his season. “Everything was getting a little boring, (...)

Ian Poulter is delighted that the British Masters will return to the schedule after seven years at Woburn. Photograph: Ross Kinnaird/Getty Images

The European Tour has confirmed that the British Masters will return to the schedule for the first time in seven years in October, with four of Britai(...)

Miguel Angel Jimenez  watches a shot during the first round of the Hero India Open Golf at Delhi Golf Club. Photograph:  Stuart Franklin/Getty Images

Miguel Angel Jimenez has expressed his disappointment at missing out on the Ryder Cup captaincy for 2016 and hinted his chance of the job may have gon(...)

Ironically enough, it was an American, a pretty famous one at that, who once remarked: “Nearly all men can stand adversity, but if you want to test a(...)

  Anirban Lahiri of India is presented with the trophy by president of Malaysia Abdul Razak after victory in the Maybank Malaysian Open at Kuala Lumpur Golf & Country Club. Photograph: Ian Walton/Getty Images

Indian Anirban Lahiri secured his breakthrough European Tour title by overhauling Austrian Bernd Wiesberger in a dramatic final round of the Malaysian(...)

Peter Larwie searches for his ball during his four over par third round in the Malaysian Open. (Photograph: EPA/AZHAR RAHIM)

Peter Lawrie slipped down the leaderboard at the MalaysianOpen after he shot a four over par 76 in his third round.Dubliner Lawrie starter poorly wit(...)

Current leader of the Malaysian Open Lee Westwood will take part in this year’s Irish Open. (Photo by Ian Walton/Getty Images)

Former world number one and current leader of the Malaysian Open Lee Westwood is set to return to Ireland when he plays in this year’s Irish Open. The(...)