Twickenham: one of the venues for the 2015 Rugby World Cup, which is generating an upbeat outlook for the corporate sponsorship market in the year ahead

The Irish sponsorship market is set to record growth of 12 per cent in 2015, reaching a new high of €152 million, according to the annual survey of th(...)

Tom the Harris hawk  at Croke Park to announce Specsavers sponsorship of the new Hawk-Eye ball-tracking technology for hurling and football at Croke Park. Photograph: INPHO/Lorraine O’Sullivan

Major sports venues have no shortage of advertising outlets, but how can brands ensure they gain maximum exposure during pivotal moments where (...)