Paola Antonelli, senior curator of The Museum of Modern Art, gives a keynote address in Austin. Photograph: Travis P Ball/Getty Images for SXSW

The internet of everything is discussed again and again at South By Southwest (SXSW), but the event itself has become the conference of everything.(...)

“That’s some unique s**t, man” was supposedly LeBron James’s reaction to being presented with a chart of every shot he had taken over the previous five seasons.   Photograph: Hans Deryk/Reuters.

“That’s some unique s**t, man”. That’s what Kirk Goldsberry says basketball great LeBron James told him when presented with a chart of every shot the (...)

Lebron James’s son looks to have inherited his father’s greatness. Photograph: Al Bello/Getty Images

LeBron James’s nine-year-old son has gone viral after his exploits in a fourth-grade tournament were captured on video, breaking one million views (...)

NBA king LeBron James was criticised by British media when he put his arm around Kate Middleton while wearing a sweaty post-game shirt after the Cleveland Cavaliers beat Brooklyn Nets in New York. Photograph: Neilson Barnard/The New York Times

The US was just recovering from the royal visit of Wills and Kate to New York and Washington when the tabloid gods rained down another celebrity ne(...)

Cleveland Cavaliers forward LeBron James is seen wearing a ‘I CAN’T BREATHE’ tee-shirt while he warms up before game time against the Brooklyn Nets during their NBA game at Barclays Center in Brooklyn, New York, USA, 08 December 2014. Photograph: Jason Szenes/EPA

No fines or reprimands will be handed down to LeBron James, Kyrie Irving and others who wore “I Can’t Breathe” shirts during warm-ups for a Cleveland (...)

 LeBron James (number 23) of the Cleveland Cavaliers shoots   against the Washington Wizards on November 26th, 2014. Photograph:  Gregory Shamus/NBAE via Getty Images

Although the Miami Heat became the first team since the Boston Celtics ’87 vintage to appear in four consecutive NBA finals series, there was a sense(...)

Jack Johnson in acton for the Columbus Blue Jackets. When he filed bankruptcy papers the balance in his current account was $2,202.62.  Photograph: Getty Images

In 2011, Jack Johnson signed a seven-year contract with the Los Angeles Kings of the National Hockey League (NHL) worth $30.5 million (€24.5m). Not ye(...)

LeBron James: that rarest of commodities – a prodigy who lived up to his advance billing. Photograph: Hans Deryk/Reuters.

Beats by Dre headphones began running an evocative television commercial last weekend showing basketball superstar LeBron James returning to his na(...)

A mural of LeBron James reads “come home” on the side of a barbershop in Cleveland. Photograph: Dustin Franz/New York Times

Among the beautiful people expected to turn up in Rio for tomorrow night’s World Cup final is the superstar whose homecoming has been subject to frenz(...)

 LeBron James is going home by signing with the  Cleveland Cavaliers, he said in an article in Sports Illustrated on Friday.

LeBron James is returning to the Cleveland Cavaliers, four years after he left his home state to join the Miami Heat.The NBA’s biggest star made the (...)