Digital marketing: There are fundamental differences between traditional and digital marketing that executives may find counter-intuitive, says Ian Dodson, founder of the Digital Marketing Institute

Research repeatedly shows Irish businesses to be laggards when it comes to e-commerce while clunky websites and ill-judged social media campaigns sugg(...)

Election posters are still seen by many as the best form of campaigning. Photograph: David Sleator

“I’ve been studying the effectiveness of web campaigning in Ireland for quite a long time,” says Dr Matthew Wall, “and overall, posters are by far the(...)

Ian Dodson, co-founder of the Digital Marketing Institute. By the end of March, the Irish company will have increased its number of employees to 46.

The Digital Marketing Institute will have almost doubled its number of employees this year to 46 by the end of the month, following an accelera(...)

The Digital Marketing Institute is to create 30 new jobs this year, the education company said today. The company will add 10 new people (...)