Bord Bia’s head of insight and innovation Helen King said the latest research found the emergence of a more resilient and resourceful consumer. “Anxiety has faded and been replaced by vigilance, and an approach to spending which is responsible but not wholly curtailed,” she said

People are becoming increasingly optimistic about the economy, but many are still wor(...)

Vegetables on  display in a supermarket. Photograph: Jacky Naegelen/Reuters

The recession has turned us into a nation of canny consumers. People are thinking twice before making the smallest purchases, throwing away less fo(...)

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