There was an attempt to rebrand cats to be less snobby and more in tune with the huggy internet age

Pity the poor cat. Somehow that creature of infinite detachment emerged as the symbol of incessant attachment here at South by Southwest (SxSW) in Aus(...)

There are many reasons why 45,000 people turn up at the South by Southwest (SXSW) festival in Austin, Texas every year. Over the course of 10 d(...)