An opera singer and experts from a local yoga studio stage a  workout to mark the launch of a Reebok FitHub concept store  in  Covent Garden, London, last month.   Photograph: Bethany Clarke/Getty Images

Reebok is turning to sponsorship deals with prominent fitness groups to try to revive a name that has faded since it became part of Germany’s Adidas s(...)

Germany’s Adidas posted its highest-ever gross profit margin as the sale of higher-priced products through its own stores and a new running sho(...)