The 360-degree format allows viewers to use their mobile device, desktop cursor or Apple TV remote control to manipulate what they see on screen.

Advertising agency Irish International BBDO and New York-based virtual reality specialists Littlstar have created a 360-degree advertisement for Virgi(...)

Munster’s Dave Kilcoyne in full flight against Leicester Tigers: came through the Munster academy from the 2011-2012 season. Photograph: Dan Sheridan/Inpho

Leinster’s recent Champions Cup victory over Bath at the RDS offered a glowing testimonial to the province’s academy, given the handsome contribution (...)

In the Mediavest survey, half of the 1,000-plus respondents claimed they had stopped using their mobile phone in the car having seen the public service campaign warning against it.

How influenced are you by public sector advertising? According to a study commissioned by media agency Mediavest from its sister company Ignite Resear(...)

Louise Quinn: “I just wanted to give it a try, to see how far I could push myself in one of the best leagues in world football.” Photograph: Cathal Noonan/Inpho

Feeling nippy this weather? Spare a thought for Louise Quinn, currently on pre-season duty with Eskilstuna United. “We were training on Tuesday and (...)

Paul Burke in action for Leicester against Munster: “From my experience playing for Munster, nothing fires the players more than the prospect of someone entering their territory with aspirations.”  Photograph: Stu Forster/Getty Images

Paul Burke looked to his past to secure his future. Epsom College took the boy and made him a man and now that man has returned to further the rugby (...)

Heather Meldrum, Margaret Pointon and ex-Old Wesley rugby player John Meldrum in the old committee room at the RDS. Photograph: Seb Daly/Sportsfile

The late Ireland rugby international Moss Keane used to quip that the older he got, the better he was. The sentiment sat well on Tuesday in the old (...)

Construction tools in a still from the HSA’s new TV ad, made by Irish International BBDO and directed by photographer Nadav Kander

The cranes on the skyline are back, and so too are fears that lives will be lost. A new television advertising campaign seeking to prevent death and (...)

Economist and broadcaster David McWilliams at the forum in Dublin Castle. Photograph: Brenda Fitzsimons/The Irish Times

Attracting Irish emigrants back to Ireland will be key to sustaining our economic recovery, Taoiseach Enda Kenny has said. Opening the fou(...)

Northern Ireland players celebrate clinching qualification for Euro 2016 qualifier at Windsor Park on Thursday. Photograph: Charles McQuillan/Getty Images

What a night for Irish football. Or, if you prefer, what a night for Irish soccer. And all that lies therein. On Thursday men from the 32 counties of(...)

Richard Branson makes his entrance via truck at last week’s UPC-to- Virgin Media launch event at the RDS. Photograph: Brenda Fitzsimons

The UPC-to-Virgin Media marketing campaign steps up this week with the launch of a television advertisement voiced by actor Patrick Stewart in full Sh(...)