John Fanning: highlights principles needed to develop effective advertising, using best-practice examples. Photograph: Cyril Byrne

Advertising works is the core message of Thursday’s launch of the Institute of Advertising Practitioners in Ireland’s effectiveness report, and, to si(...)

Mr Loomes has been with Diageo for 16 years and led the Guinness 250th celebration in 2009 in Ireland and the inaugural Arthur’s Day campaign the following year

Diageo has named Oliver Loomes as its new country director of Ireland in place of David Smith, who has held the position since July 2011. Mr Loomes ha(...)

Globally, Guinness sales were flat in the 12 months to the end of June

Sales of Guinness rose 2 per cent in Ireland in the year ending June 30th but were flat elsewhere. Meanwhile, sales of Baileys - the most popular crea(...)

The commission raided the offices of CRH subsidiary Irish Cement last week.

At least some people believe that the Competition and Consumer Protection Commission’s (CCPC) investigation into part of the Republic’s cement industr(...)

Dena Walker, head of advertising at Irish International, says: “As an industry, we probably haven’t done as good a job as we could have about explaining the value of creativity.”

How many brands do you love? The answer, if it’s not zero, is probably close to it.The advertising industry can be guilty of rhetoric about brands hav(...)

True colours: A man  cheers on parade participants as they make their way up Fifth Avenue during New York City’s St Patrick’s Day parade. Photograph: Spencer Platt/Getty Images

St Patrick’s day celebrations around the world have drawn thousands of revellers onto the streets, from New York and Boston to Sydney and Hong Kong.As(...)

Upon my word, I have thought that it takes a lot to take the wind out of MY sails but it was done a matter of days ago by the sinister mafia who call (...)

Maurice Byrne and Gay Byrne, both of whose fathers served in the first World War, at the Guinness first World War exhibition at the Ireland Funds Gallery in the Little Museum of Dublin. Gay Byrne opened the exhibition, which is in place for six weeks. Photograph: Jason Clarke

An exhibition relating to Guinness and the first World War was “entirely unique because it is the story of a war seen through the eyes of individual (...)

Guinness grew 1.4 per cent to a share of 8.9 per cent in the off trade in Ireland while returning a 32.7 per cent for the on trade

Sales of Guinness rose 1 per cent in Ireland for the second half of 2014, taking the brand back to growth for the first time in six years.Diageo said (...)

In a climbdown deal announced yesterday, JD Wetherspoon has agreed to resume selling all Heineken’s products in the UK. Photograph: Matt Cardy/Getty Images

So, who won the row between Heineken and JD Wetherspoon over the British pub giant’s cut-price lager sales in the Irish market? It looks like they bot(...)