Consumers are deciding  to filter out online ads by downloading software to their PC, tablet or smartphone

Over the past two months, the issue of ad blocking has become a dominant agenda item in the global advertising market. Consumers are deciding effectiv(...)

Craig Farrell, who has been appointed managing director of ZenithOptimedia. (Photograph: Conor McCabe)

Core Media, the largest media-buying agency in Ireland, has appointed Craig Farrell as the managing director of the Dublin-based ZenithOptimedia. Mr (...)

Digital and data officer Justin Cullen of Core Media: communications group  is seeking more staff with backgrounds in mathematics for its analytics team

Core Media, Ireland’s largest media communications group, is adding 20 jobs to feed “relentless growth” in digital and data activities, which now acco(...)

Jill Downey, managing partner, and Jamie Macken, partner, of Core Media’s new sponsorship agency, Livewire.

Relationships between sponsors and rights holders are a lot like relationships outside business – subject to stresses and fractures if they’re not nur(...)

Alan Cox: believes marketers missed an opportunity to innovate when they really should have been innovating – during the recession

The marketing industry is “slow-moving”, “conservative” and too hesitant to take risks, says Alan Cox, chief executive of Core Media, the largest medi(...)

Alan Cox, chief executive of Core Media Group. Photograph: Conor McCabe.

Core Media Group, the largest media-buying agency in the Irish advertising market, has been appointed to run the ZenithOptimedia franchise in Ireland,(...)

The analysis shows that legal download services like Netflix seem to be having a marginal impact on consumer’s behaviour

As many as 1 in 5 adults in Ireland downloaded TV shows or or movies illegally over the last year, according to new research.The study, conducted by I(...)

A Michael Jackson triple-signed radio licensed by MJJ Production, Inc, in 1984. His estate has become extremely  lucrative - it made $250 million by extending the singer’s contract with Sony Corp., and more than $260 million from This Is It, a film cobbled together from footage of Jackson rehearsing for a series of concerts canceled in the wake of his death. (Photograph: EPA/MICHAEL NELSON)

Elvis Presley boasts 12.4 million “likes” on Facebook and 187,000 followers on Twitter and recently released a duet with Barbra Streisand. Never mind (...)

‘Get used the age of disruption,” said Eileen Naughton, managing director of Google’s UK and Ireland operations, at last week’s IAB Engage conference (...)

Aoibhin Lennon, client director at MediaVest

“Data-led” advertising planning should be the big trend in the industry over the next year, according to Aoibhin Lennon, the MediaVest client d(...)