Alan Cox: believes marketers missed an opportunity to innovate when they really should have been innovating – during the recession

The marketing industry is “slow-moving”, “conservative” and too hesitant to take risks, says Alan Cox, chief executive of Core Media, the largest medi(...)

Alan Cox, chief executive of Core Media Group. Photograph: Conor McCabe.

Core Media Group, the largest media-buying agency in the Irish advertising market, has been appointed to run the ZenithOptimedia franchise in Ireland,(...)

The analysis shows that legal download services like Netflix seem to be having a marginal impact on consumer’s behaviour

As many as 1 in 5 adults in Ireland downloaded TV shows or or movies illegally over the last year, according to new research.The study, conducted by I(...)

A Michael Jackson triple-signed radio licensed by MJJ Production, Inc, in 1984. His estate has become extremely  lucrative - it made $250 million by extending the singer’s contract with Sony Corp., and more than $260 million from This Is It, a film cobbled together from footage of Jackson rehearsing for a series of concerts canceled in the wake of his death. (Photograph: EPA/MICHAEL NELSON)

Elvis Presley boasts 12.4 million “likes” on Facebook and 187,000 followers on Twitter and recently released a duet with Barbra Streisand. Never mind (...)

‘Get used the age of disruption,” said Eileen Naughton, managing director of Google’s UK and Ireland operations, at last week’s IAB Engage conference (...)

Aoibhin Lennon, client director at MediaVest

“Data-led” advertising planning should be the big trend in the industry over the next year, according to Aoibhin Lennon, the MediaVest client d(...)

 John Ryan, CEO of Great Place to Work Ireland, with Louise Phelan of PayPal, who was recognised as Ireland’s Most Trusted Leader 2014.

Louise Phelan, PayPal’s vice-president of operations for Europe, the Middle-East and Africa, has been awarded the title of Ireland’s Most Trust(...)

Deirdre Waldron, managing director of Cawley Nea\TBWA

Advertising conglomerates Publicis and Omnicom rocked the industry this week with news that they are planning a $35 billion (€26.5 billion) merger.Wha(...)

The proposed merger of global communications behemoths Publicis and Omnicom, due to come into effect next year, involves a coming together of companie(...)