The  24th James Bond film ‘Spectre’ will feature  Monica Bellucci and Daniel Craig, pictured here on location in Italy. Photograph: Vittorio Zunino Celotto/Getty 1:45

(...) asked to surrender their mobile phones. Such is the power of the trailer in contemporary movie marketing(...)

(...), in a stroke of marketing genius, it appears the world famous trail that starts in Georgia in the US(...)

Minister for the Marine Simon Coveney  said  a new €241 million investment programme in the seafood industry will increase the sector’s annual value to €1 billion by 2020. Photograph: Dara Mac Dónaill/The Irish Times

(...) develop more selective fishing gear; a €41 million allocation for marketing, processing and “adding value(...)

Suzanne Costello chief executive of Alcohol Action Ireland: ‘Like most systems of self-regulation in Ireland, the alcohol industry’s codes have proven to be wholly ineffective and has done nothing to protect the young and vulnerable members of our society from alcohol harm.’ Photograph: Bryan O’Brien / The Irish Times

(...) failure to tackle alcohol marketing, the Joint Committee on Health and Children has been warned(...)

Gary Hart has said “you can’t attract 12 or 15 or 24 executive vice presidents of fairly substantial corporations to come over here for three or four days if there is confusion or lack of resolution on budgetary issues”. Photograph: Brian Lawless/PA Wire

(...) hiring and production and marketing and political and financial stability. So the more Northern Ireland(...)

Three of the AIB Start-up Academy finalists. The pressure is on for the entrepreneurs, who must compete against each other after becoming friends during the eight-week Academy.

(...) lined up for the AIB Start-up Academy winner.The head of digital marketing and innovation at AIB will(...)

Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)

The Sun’s front page splash last Monday encouraging punters to sign up for One Big Switch.

Few partnerships between media organisations and commercial companies result in front page splashes, but One Big Switch managed that on Monday with co(...)

Jill Downey, managing partner, and Jamie Macken, partner, of Core Media’s new sponsorship agency, Livewire.

Relationships between sponsors and rights holders are a lot like relationships outside business – subject to stresses and fractures if they’re not nur(...)

Minister for the Environment Alan Kelly. The amount of Leader funding allocated by Mr Kelly to Cork  has been criticised by  West Cork Development Partnership CEO Ian Dempsey. Photograph: Cyril Byrne/The Irish Times

(...) like books, research, marketing strategies that may not be sustainable into the future, towards the(...)