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Wed 01 Jan 2009'NY Times' decides front-page advertisements are fit to print

LOYAL READERS of the New York Times were left spluttering into their coffee cups on Monday morning when their beloved paper was encroached upon by a controversial innovation: front-page advertising.

The decision to strip a display advertisement for CBS television across all six columns at the bottom of the front page is the latest move by the paper to find ways out of the financial crisis. In recent weeks the New York Times Company has tried to remortgage its flagship new headquarters on Manhattan's Eighth Avenue, and has merged sections of the paper.

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