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Sat 12 Dec 2009When it comes to the crunch, Tayto's deep-fried yarn has it all
SO, NOW we know a new method of selling books – give away free packets of crisps with each copy. It has worked for Mr Tayto. Perhaps Bertie Ahern could have tried it. (Insert lazy joke about further similarities here.)
It would be unfair to say that the success of Tayto’s marketing campaign – based around his “autobiography” The Man Inside The Jacket– is purely thanks to cheese-and-onion- flavoured bribery because they only did that in some shops. Instead, it has been a brilliant campaign that has seen it sell 46,000 copies so far. It sits on top of this week’s Hardback Non-Fiction chart. Dan Brown, Stieg Larsson and the Guinness Book of Recordshave each been beaten by an anthropomorphic crisp.
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