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Sat 10 Oct 2009Baby Einstein boasts prove not so smart for Disney
When Disney this week offered a full refund on its Baby Einstein DVDs, campaigners celebrated what they saw as a climbdown – but did parents ever truly believe the brain-boosting claims made for such products, asks FIONOLA MEREDITH
WHEN Baby Einstein videos were launched in 1997, they were sold as powerful brain-boosters for babies, combining “visual and linguistic experiences that facilitate the development of the brain” and “contributing to brain capacity”. It seemed that all you had to do was sit your baby down in front of Baby Einstein, with its bright, colourful patterns and synthesizer versions of Mozart classics, and hey presto, you’d soon have a tiny prodigy on your hands.
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